Rumours of 'Google Me' social network set to increase.

Recent rumours pointing to the possible arrival of a new Google-branded social networking service have been leant further credence after a Google executive suggested Facebook isn't beyond reach and there's space left in the social networking sector for another major player.

“Facebook is an absolute phenomenon but there are other social networks what are successful too,” offered Google UK CEO Matt Brittin during an interview with The Telegraph. “We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries.”

“It's a phenomenon that is with us to stay,” he added. “I think what we'll see is the Internet becoming more of a social place, as well as people being social within the context of social networks.”

However, when asked directly about the existence of Google Me, Brittin chose not to deny the network's development, but rather refused to issue any comment “on that kind of rumour and speculation.”

Initial whispers regarding Google's service emerged in late June when Digg founder Kevin Rose revealed via his Twitter account: “Google to launch Facebook competitor very soon 'Google Me,' very credible source.”

If Google Me is indeed real, it could well emerge as an evolution of Orkut and the search giant's Google Buzz network, which was launched in February of 2010. Buzz was hit with complaints of privacy violation shortly after launch due to a syncing feature that provided users with an instant friends list by searching through and attaching to their Gmail contacts.

Source: thetechherald.com

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